The Secret to a successful Direct Mail campaign
It’s commonplace to overthink every angle and strategy for your direct marketing efforts. It’s easy to get caught up in selecting the exact, perfect demographics for your mail list,
5 ways that DATA can make your direct mail marketing even better!
In today’s marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it’s no different. Many businesses need to reduce their costs, while increasing their
Personalize Your Direct Mail Marketing for Increased ROI
Whether you’re a marketing novice or a seasoned veteran – you likely know that repetition is a key to increasing response for most marketing channels. This concept holds true
Direct Mail Marketing and the Response Rate Question
Last month we published a post regarding 10 direct mail stats you probably didn’t know. Today, we will tackle that age old marketing question — “Which direct marketing channel
Non-Profit? How To Get Big Returns from Direct Mail
With the rise of websites like Kickstarter, GoFundMe, and IndieGoGo, fundraising has taken on a whole new identity. Even non-profit and not-for-profit companies have turned to the online crowdsourcing
Direct Mail Tips
Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece.
How Often Should I Mail?
Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know
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