More Reasons Ever to Clean Your Lists
This article highlights the importance of keeping clean data lists and update prospect lists. The cost of wasted printing and postage costs could adversely affect your ROI.
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Celebrating 45 Years of Earth Day
The wise use of the world’s forests is critical to our survival and a healthy environment. Forests are vital in maintaining life as we know it, as they: cover
Thinking Outside The Box With Your Direct Mail
One of the best things about using direct mail as part of your marketing strategy is the fact that, unlike many other channels, you can be as creative as
And The Envelope Please…
Google the phrase “you only had one job” and you’ll get thousands of images and examples of those who either through being work-shy (or simply daft) managed to mess
The Top 10 Advantages of Using Postcards
Now, you may be asking, “Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?” Please don’t stop advertising
Creating a Powerful Direct Mail Campaign
For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and
Tips for Effective Direct Mail for Nonprofits- Part 1
While many organizations have begun to rely more heavily on online marketing, traditional direct mail is still an important part of a successful marketing mix. A combination of both
Tips for Effective Direct Mail for Nonprofits- Part 2
5. Timing is critical—it’s not just an expression The mail is especially cluttered at the end of the fourth quarter. Unless your communication offers an opportunity for a year-end
Make The Most of Your Direct Mail Campaign
Here are 15 of the best tips to make the most of your direct mail campaign.
Direct Mail or Digital?
How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of
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