Ensure Your Direct Mail Stands Out
Direct mail still has life! Even heavy Internet users continue to view direct mail in a positive manner. It can provide a physical and tangible quality that is lost
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Using Direct Mail to Drive Traffic Online
Is direct mail worth considering when you can arrange to have almost any form of paper communication delivered electronically instead? Well, Google certainly seems to think so. Despite its
Tips for Effective Direct Mail for Nonprofits- Part 2
5. Timing is critical—it’s not just an expression The mail is especially cluttered at the end of the fourth quarter. Unless your communication offers an opportunity for a year-end
Tips for Effective Direct Mail for Nonprofits- Part 1
While many organizations have begun to rely more heavily on online marketing, traditional direct mail is still an important part of a successful marketing mix. A combination of both
Creating a Powerful Direct Mail Campaign
For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and
The Top 10 Advantages of Using Postcards
Now, you may be asking, “Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?” Please don’t stop advertising
Make The Most of Your Direct Mail Campaign
Here are 15 of the best tips to make the most of your direct mail campaign.
Thinking Outside The Box With Your Direct Mail
One of the best things about using direct mail as part of your marketing strategy is the fact that, unlike many other channels, you can be as creative as
Celebrating 45 Years of Earth Day
The wise use of the world’s forests is critical to our survival and a healthy environment. Forests are vital in maintaining life as we know it, as they: cover
More Reasons Ever to Clean Your Lists
This article highlights the importance of keeping clean data lists and update prospect lists. The cost of wasted printing and postage costs could adversely affect your ROI.