With the rise of websites like Kickstarter, GoFundMe, and IndieGoGo, fundraising has taken on a whole new identity. Even non-profit and not-for-profit companies have turned to the online crowdsourcing
Not satisfied with alterations made to a rate change request submitted earlier this month, the Postal Regulatory Commission has once again returned the request to the U.S. Postal Service
Not new and snazzy like its digital brethren, direct mail gets little respect. But while some marketers deride the old-school tool, others find it vital to their multichannel approach.
If you’ve never used a USPS promotion, now might be the time to check it out! Two are approved with several more under review. We know the rules are
Every sales piece has exactly the same elements, no matter how long it is. Whether your sales piece is a postcard, a two-page letter or a 36-page booklet, it
E-commerce marketers and direct mailers won’t be seeing price increases on April 26, the U.S. Postal Service announced on Friday. The organization says its board of governors decided to
When you work in direct mail, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever
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Top 20 Things That Happened In 1980
