Five Benefits of Direct Mail
On a typical day, most people come home from work, kick off their shoes, kiss their children and read their mail. They may check to see what’s on sale
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USPS Announces Proposed Price Changes for 2017
The Postal Service‚Ñ¢ has announced price changes to take effect next year, after the end of the holiday season.
Make Money Like Walter White…
Well….Legally. We are searching for a sales representative to join our posse at The WordTech Group. Experience in direct mail and/or print is preferred, but anyone can be a
2017 USPS Holiday Closures
Here is a list of the 2017 USPS holiday closure dates. Post offices will be closed and there will be no mail delivery on these dates.
Your 2017 Marketing Budget
Now that 2016 has nearly ended, you need to make some important decisions about your 2017 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a
Highlights of the January 22, 2017 USPS Price Changes
The following new pricing takes effect January 22, 2017.
Direct Mail Done Right
In today’s electronic age, direct mail may seen antiquated and pricey. Yet when done correctly, direct mail has tremendous value: No matter what someone’s demographic—age, income, sex, ethnicity—or use
January 2017 USPS Price Changes
At least once per year, the U.S. Postal Service changes rates across their various mail classes and extra services. The current USPS price change will took effect on January
What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater
Consumers Like Getting Direct Mail
Time and time again, over the past few years, we’ve heard direct mail being labeled as “old school” and past it’s prime. The reality couldn’t be farther from that.
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