April 2016 USPS Rate Change
I woke up today the world was still here. So it must be true, it has happened. USPS has actually lowered their rates! Rates will fall by an average of 1
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Postcards Pack A Punch
One of the most powerful marketing channels is use of a direct mail postcard to promote your business. Direct mail postcards are an affordable form of marketing that allows
A Donor’s Response to Direct Mail
It is hard to choose the right media as it pertains to fundraising. Research shows that printed direct mail campaigns continue to be more effective prompts for giving. In
Expanding Priority Mail International® Service to Cuba
Cuba already receives Priority Mail International Flat Rate Envelopes and Small Flat Rate Priced Boxes from the U.S. Postal Service®. Beginning May 23, 2016, service to Cuba will include
The Perfect Marketing Blend
What happens when a prospect receives an intriguing offer on a postcard, goes online to read more about the deal, gets distracted, and never goes back to the business’
One Of Your Most Valuable Assets – Your Mailing List
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in
Building a Successful Direct Mail Campaign
You need to reach customers, but where do you start? Traditional advertising can get expensive– especially print advertisements. Did you know that you can target direct mail to your
3 Reasons to use Direct Mail for Political Mail
Sharing this article from CampaignsandElections.com Just a few years ago most of us in the political media business were predicting a gradual phase-out of direct mail. The reasoning went
8 Quick Tips for Postcard Marketing
Did you know that 54% of postcards are either read or scanned by recipients? That makes postcards an affordable way to get your name and brand out to prospects. Also,
What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater