Have You Cleaned Your List Lately?
Any seasoned direct marketer knows the value of a “clean” mailing list when prospecting for new customers. Every piece of mail that is not delivered (or delivered to the
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What is variable data print?
Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don’t take the time to explain those terms and technologies to
Using Every Door Direct Mail
Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, it
7 Ways You Can Use Direct Mail to Engage and Sell
Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead?
11 Ways to Make Your Brochures Effective
How can you make your brochures more effective? How do you write copy that gets your brochures and flyers read and customers to respond?? Use these 11 copywriting and
How to Use Direct Mail
This checklist will assure that your Direct Mail campaign is on track to be a success.
Tracking your Direct Mail
How effective is your direct mail marketing campaign?
Mail Sizer Template
Download our Mail Size Template with all the statistics to create your own mailpiece. In addition to the sizes for mail, It has tips for thickness, height and length,
5 Tips To Creating A Successful Direct Mail Campaign
One of the most important parts of your marketing should be your direct mail campaign. Whether it is from selling your products or fundraising, direct mail offers one-to-one contact
Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
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