The Perfect Marketing Blend
What happens when a prospect receives an intriguing offer on a postcard, goes online to read more about the deal, gets distracted, and never goes back to the business’ site?
One Of Your Most Valuable Assets – Your Mailing List
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in printing,
Building a Successful Direct Mail Campaign
You need to reach customers, but where do you start? Traditional advertising can get expensive– especially print advertisements. Did you know that you can target direct mail to your exact
3 Reasons to use Direct Mail for Political Mail
Sharing this article from CampaignsandElections.com Just a few years ago most of us in the political media business were predicting a gradual phase-out of direct mail. The reasoning went something
Setting Your Direct Mail Goals
By Summer Gould
8 Quick Tips for Postcard Marketing
Did you know that 54% of postcards are either read or scanned by recipients? That makes postcards an affordable way to get your name and brand out to prospects. Also, they
August 2016 USPS Price Changes
Each year, at least once per year, the U.S. Postal Service® changes rates across various mail classes and services. The next USPS® price change will take effect on Sunday, August
USPS Price Change Effective August 28, 2016
The U.S. Postal Service® (USPS®) will implement new rates and services that will go into effect on Sunday August 28, 2016 at 12:01 a.m. With this price change, the following
2017 USPS Promotions
According to the May 24 issue of the Federal Register (opens as a PDF), USPS wants to continue and update five promotions from 2016 and add one, bringing this list