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Direct Mail For Millennials

I recently came across this article and realized that I had to share it. It is perfect for anyone who is developing marketing strategies for millennials.  We are children

Building a Successful Direct Mail Campaign

You need to reach customers, but where do you start?  Traditional advertising can get expensive– especially print advertisements. Did you know that you can target direct mail to your

A Donor’s Response to Direct Mail

It is hard to choose the right media as it pertains to fundraising.  Research shows that printed direct mail campaigns continue to be more effective prompts for giving. In

Direct Mail Done Right

In today’s electronic age, direct mail may seen antiquated and pricey. Yet when done correctly, direct mail has tremendous value: No matter what someone’s demographic—age, income, sex, ethnicity—or use

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