Direct Mail

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Direct Mail Best Practices For Fundraising

Using direct mail for fundraising requires attention to detail and dedication.   To make your direct mail a success you will need to employ as many best practices as possible.

What is a QR code?

QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about

Cleaning Your Mailing Lists

Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects.  It also saves you money in

5 Reasons To Use Postcards

While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways

Stamp Prices Lowered! Honestly!

There‚Äôs hardly anyone alive who remembers the last time the price of a stamp fell.  That was in July 1919, when first-class stamp prices dropped from 3 cents to

Purchasing a Direct Mail List

Purchasing a direct mail list is one of the most important things you can do to ensure a successful direct mail campaign. As always, having a good, up-to-date mailing

How to Comply with Delivery Point Validation

Address quality is a critical component of controlling shipping costs, both for shippers themselves and for service providers such as the United States Postal Service. A package that is

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