Integrate Google with your Mailing for Better Results!
Think of direct mail as a knife. It is extremely effective at its one job. (In direct mail’s case, that is generating leads.) Think of DirectMail2.0 as a robot
Creating a Successful Direct Mail Campaign
Creating a direct mail postcard campaign may appear simple on the surface. After all, all you do is slap your contact information on a postcard with a stamp, mail
Congratulations Ben – A Rising Star
Congratulations to our very own Ben Ohanesian who is being recognized as the Rising Star by Graphic Arts Association. Neographics – The Power of Print – is one of
Informed Delivery Has Arrived
In one stand-up routine, Jerry Seinfeld said: “If I could talk to the post office, if I could say to them, if you really want to be helpful to us,
37 Years and Counting…
Today is our 37th birthday! And that’s no April Fools Joke!
Tips for Having Great Copy
What is good copy? What is bad copy? And how do you tell the difference? One of the things I learned was some great tips for how they review
Consumers Like Getting Direct Mail
Time and time again, over the past few years, we’ve heard direct mail being labeled as “old school” and past it’s prime. The reality couldn’t be farther from that.
What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater
January 2017 USPS Price Changes
At least once per year, the U.S. Postal Service changes rates across their various mail classes and extra services. The current USPS price change will took effect on January
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