USPS Promotions For 2016
The United States Postal Service (USPS) recently announced the 2016 Promotions Program. The USPS started their Promotions Program back in 2011 by encouraging participants to include mobile-friendly barcodes on
Breaking Down Your Marketing Budget for 2016
Now that 2015 has ended, you need to make some important decisions about your 2016 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a challenge,
2016 USPS Promotions Calendar
On December 10, 2015, the Postal Regulatory Commission issued Order No. 2861 approving the five proposed USPS Mailing Promotions for calendar year 2016. These promotions continue to build on
Fuel Surcharges and Shipping
Fuel prices are plunging, but that hasn’t stopped FedEx and United Parcel Service from charging customers a fuel surcharge.
USPS testing program that offers customers digital preview of their mail
USPS is continuing to test a program that offers customers a digital preview of the mail they’ll receive later that day. Real Mail Notification sends subscribers an email each
Domestic Competitive Products Pricing Changes – Effective January 17, 2016
The USPS has put into effect the price changes for January 2016. There are no changes to first class mail or standard mail. But if you are mailing anything
Deadlines for 2016 Holiday Mail
Bulk mailers, be sure to check your holiday mailing deadlines. The Postal Service is expecting an especially busy Christmas season. Some 15 billion pieces of mail, including more than
8 Ways To Ensure A Seamless Direct Mail Campaign
With all the aspects of a Direct Mail Campaign, we still consider the timing and the cost to be the two most important. If you don’t hit these targets
Direct Mail in A Digital Age
There’s no denying that the world we live in is digitally driven. Keeping up with the latest technologies and services is often very difficult. Does this mean that traditional
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