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USPS Promotions For 2016

The United States Postal Service (USPS) recently announced the 2016 Promotions Program. The USPS started their Promotions Program back in 2011 by encouraging participants to include mobile-friendly barcodes on

Breaking Down Your Marketing Budget for 2016

Now that 2015 has ended, you need to make some important decisions about your 2016 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a challenge,

2016 USPS Promotions Calendar

On December 10, 2015, the Postal Regulatory Commission issued Order No. 2861 approving the five proposed USPS Mailing Promotions for calendar year 2016.  These promotions continue to build on

Fuel Surcharges and Shipping

Fuel prices are plunging, but that hasn’t stopped FedEx and United Parcel Service from charging customers a fuel surcharge.

Deadlines for 2016 Holiday Mail

Bulk mailers, be sure to check your holiday mailing deadlines. The Postal Service is expecting an especially busy Christmas season. Some 15 billion pieces of mail, including more than

Direct Mail in A Digital Age

There’s no denying that the world we live in is digitally driven. Keeping up with the latest technologies and services is often very difficult. Does this mean that traditional

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