How To Hook Your Readers Into Reading Your Direct Mail
Direct mail advertising often ends up in the trash. Figuring out how to avoid this with compelling written content is every marketer‚Äôs goal. The mailing needs a “hook:” a
The Benefits of Direct Mail
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are
Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
Direct Mail For Millennials
I recently came across this article and realized that I had to share it. It is perfect for anyone who is developing marketing strategies for millennials. We are children
Building a Successful Direct Mail Campaign
You need to reach customers, but where do you start? Traditional advertising can get expensive– especially print advertisements. Did you know that you can target direct mail to your
One Of Your Most Valuable Assets – Your Mailing List
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in
A Donor’s Response to Direct Mail
It is hard to choose the right media as it pertains to fundraising. Research shows that printed direct mail campaigns continue to be more effective prompts for giving. In
It’s Earth Day… Learn How To Be Green!
The wise use of the world’s forests is critical to our survival and a healthy environment. Forests are vital in maintaining life as we know it, as they:
Postcards Pack A Punch
One of the most powerful marketing channels is use of a direct mail postcard to promote your business. Direct mail postcards are an affordable form of marketing that allows
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