7 Key Parts of an Effective Direct Mail Sales Piece
Every sales piece has exactly the same elements, no matter how long it is. Whether your sales piece is a postcard, a two-page letter or a 36-page booklet, it will
USPS Delays Price Increase
E-commerce marketers and direct mailers won’t be seeing price increases on April 26, the U.S. Postal Service announced on Friday. The organization says its board of governors decided to postpone
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
When you work in direct mail, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy
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Understanding the Significance of Direct Mail
Although the evolution of technology has declined direct mail marketing campaign, still it is quite important for marketers to know that reaching customers through multiple channels will not only help
Ensure Your Direct Mail Stands Out
Direct mail still has life! Even heavy Internet users continue to view direct mail in a positive manner. It can provide a physical and tangible quality that is lost in
Direct Mail for Mortgage Professionals
Direct mail can be a critically important component of an all-encompassing strategy, giving professionals a cost effective way to send action-oriented, personalized messages to key market segments and to continually