Breaking Down Your Marketing Budget for 2016
Now that 2015 has ended, you need to make some important decisions about your 2016 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a challenge,
2016 USPS Promotions Calendar
On December 10, 2015, the Postal Regulatory Commission issued Order No. 2861 approving the five proposed USPS Mailing Promotions for calendar year 2016. These promotions continue to build on
Fuel Surcharges and Shipping
Fuel prices are plunging, but that hasn’t stopped FedEx and United Parcel Service from charging customers a fuel surcharge.
USPS testing program that offers customers digital preview of their mail
USPS is continuing to test a program that offers customers a digital preview of the mail they’ll receive later that day. Real Mail Notification sends subscribers an email each
Domestic Competitive Products Pricing Changes – Effective January 17, 2016
The USPS has put into effect the price changes for January 2016. There are no changes to first class mail or standard mail. But if you are mailing anything
Deadlines for 2016 Holiday Mail
Bulk mailers, be sure to check your holiday mailing deadlines. The Postal Service is expecting an especially busy Christmas season. Some 15 billion pieces of mail, including more than
Building a Successful Direct Mail Campaign
You need to reach customers, but where do you start? Traditional advertising can get expensive– especially print advertisements. Did you know that you can target direct mail to your
It’s Earth Day… Learn How To Be Green!
The wise use of the world’s forests is critical to our survival and a healthy environment. Forests are vital in maintaining life as we know it, as they:
April 2016 USPS Rate Change
I woke up today the world was still here. So it must be true, it has happened. USPS has actually lowered their rates! Rates will fall by an average of 1
Postcards Pack A Punch
One of the most powerful marketing channels is use of a direct mail postcard to promote your business. Direct mail postcards are an affordable form of marketing that allows
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