Thinking Outside The Box With Your Direct Mail
One of the best things about using direct mail as part of your marketing strategy is the fact that, unlike many other channels, you can be as creative as you
And The Envelope Please…
Google the phrase “you only had one job” and you’ll get thousands of images and examples of those who either through being work-shy (or simply daft) managed to mess up
The Top 10 Advantages of Using Postcards
Now, you may be asking, “Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?” Please don’t stop advertising in
Creating a Powerful Direct Mail Campaign
For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and services
Tips for Effective Direct Mail for Nonprofits- Part 1
While many organizations have begun to rely more heavily on online marketing, traditional direct mail is still an important part of a successful marketing mix. A combination of both creates
Tips for Effective Direct Mail for Nonprofits- Part 2
5. Timing is critical—it’s not just an expression The mail is especially cluttered at the end of the fourth quarter. Unless your communication offers an opportunity for a year-end tax
Make The Most of Your Direct Mail Campaign
Here are 15 of the best tips to make the most of your direct mail campaign.
Direct Mail or Digital?
How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of mobile
How To Increase Your Direct Mailing Campaign Success
Unfortunately, too many new investors believe that the success of a direct mail campaign is based solely on its initiation. In other words, just conducting a direct mail campaign is