The Benefits of Maintaining a Clean Mailing List
Every day, businesses relocate, prospects change jobs and households move. When any of these events occur, an address change also occurs. As a result, most mailing lists contain a significant
Which Format is Right For Your Business?
Direct mail is a lucrative form of marketing for businesses advertising to other businesses as well as customers. It allows companies to target decision makers directly and get a piece
5 Tips For A Successful Direct Mail Campaign
The growth in online fundraising does not mean that the tried and true method of direct mail marketing should be disregarded. It should always be an important part of your
4 Reasons To Choose Direct Mail
One of our Techies brought this article to my attention and I thought it was Supercalifragilisticexpialidotious! Thanks to our friends at Business 2 Community here are just 4 of reasons
A Postage Rate Decrease?
Could it be true? A postal decrease?
How to Compile a Qualified Mailing List
Direct mail marketing is an inexact numbers game, but you can get some idea of the quality of a mailing list by asking a few key questions.
Aim for the Perfect Customer
Sending direct mail to people who won’t care about what you’re offering is probably not a good idea. In fact, the Direct Marketing Association estimates that around 22 million pieces
PRC Denies Competitive Status to First Class Parcels
The U.S. Postal Service’s request to move First Class Mail Parcels from the market dominant to the competitive product list was denied yesterday by the Postal Regulatory Commission. The Postal
How To Use Direct Mail Effectively
You’ve just come back from your well deserved vacation and to find that there is a whole mailbox full of circulars and postcards. It’s the last thing you want to