Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication are
Using Direct Mail In Small Business
Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market. Then
5 Reasons To Use Postcards
While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways to
Cleaning Your Mailing Lists
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in printing,
What is a QR code?
QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about the
Secrets For Your Next Direct Mail Campaign
Our boss said that it was okay to share with you the secrets we use for direct mail. These tips are highly tested and have proven to work again and
Direct Mail Best Practices For Fundraising
Using direct mail for fundraising requires attention to detail and dedication. To make your direct mail a success you will need to employ as many best practices as possible. The
Using Direct Mail Postcards to Advertise Your Business
Deciding to use direct mail postcard to advertise your business is a wise decision. Postcards can be one of the most affordable forms of marketing. Besides affordability, postcards can be
USPS EDDM vs. Targeted Direct Mail – Who WIns?
Both have pros and cons but a clear winner will emerge…