37 Years and Counting…
Today is our 37th birthday! And that’s no April Fools Joke!
Tips for Having Great Copy
What is good copy? What is bad copy? And how do you tell the difference? One of the things I learned was some great tips for how they review
Consumers Like Getting Direct Mail
Time and time again, over the past few years, we’ve heard direct mail being labeled as “old school” and past it’s prime. The reality couldn’t be farther from that.
What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater
Direct Mail That Converts
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the
Forget Smell-O-Vision–Send it with a Scratch and Sniff Stamp!
I fondly recall Smell-O-Vision in which American film director John Waters released an enhanced “Odorama” version of his film, Polyester in 1982. Waters included scratch and sniff cards that
Secure Destruction from USPS® BlueEarth Initiative
The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First
Move Update Changes – March 2018
This article originally appeared in the January/February, 2018 issue of Mailing Systems Technology.
Scrubbing your Mailing List
Think about your last mail piece that was sent. How many on that list responded? What were the demographics of those that responded? How were they segmented? How should
What is Direct Mail?
What is Direct Mail Marketing? Direct mail makes use of the United States Postal Service to send a message to customers in order to prompt an immediate response.
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