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Direct Mail in A Digital Age

There’s no denying that the world we live in is digitally driven. Keeping up with the latest technologies and services is often very difficult. Does this mean that traditional

3 Tips To Improve Your Direct Mail Order Form

We really like DirectMarketingIQ and all their information. This one article is perfect for nonprofts. Thanks to Paul Bobnak for this wonderful information!

USPS testing program that offers customers digital preview of their mail

USPS is continuing to test a program that offers customers a digital preview of the mail they’ll receive later that day. Real Mail Notification sends subscribers an email each

Direct Mail For Millennials

I recently came across this article and realized that I had to share it. It is perfect for anyone who is developing marketing strategies for millennials.  We are children

First Price Increase In Three Years for Commercial Priority Mail Scheduled for January 2016

Reasons People (Still) Like To Receive Mail

Time and time again, over the past few years, we’ve heard direct mail being labeled as “old school” and past its prime. The reality couldn’t be farther from that.

8 Ways To Ensure A Seamless Direct Mail Campaign

With all the aspects of a Direct Mail Campaign, we still consider the timing and the cost to be the two most important. If you don’t hit these targets

Deadlines for 2016 Holiday Mail

Bulk mailers, be sure to check your holiday mailing deadlines. The Postal Service is expecting an especially busy Christmas season. Some 15 billion pieces of mail, including more than

Domestic Competitive Products Pricing Changes – Effective January 17, 2016

The USPS has put into effect the price changes for January 2016. There are no changes to first class mail or standard mail.  But if you are mailing anything

Postcards Pack A Punch

One of the most powerful marketing channels is use of a direct mail postcard to promote your business.  Direct mail postcards are an affordable form of marketing that allows