Make Your Direct Mail Shine
Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is not the be all and
Making Direct Mail for Nonprofits Profitable
When you start a new fundraising campaign for your non-profit organization, you probably cross your fingers that your direct mail will bring in bigger and better results than ever. Unfortunately,
Timing your Direct Mail Campaign
Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing wrong.
The Benefits of Direct Mail
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using
How To Hook Your Readers Into Reading Your Direct Mail
Direct mail advertising often ends up in the trash. Figuring out how to avoid this with compelling written content is every marketer‚Äôs goal. The mailing needs a “hook:” a phrase,
How Often Should I Mail?
Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know the
Using Direct Mail to Drive Traffic Online
Is direct mail worth considering when you can arrange to have almost any form of paper communication delivered electronically instead? Well, Google certainly seems to think so. Despite its colossal
More Reasons Ever to Clean Your Lists
This article highlights the importance of keeping clean data lists and update prospect lists. The cost of wasted printing and postage costs could adversely affect your ROI.
Celebrating 45 Years of Earth Day
The wise use of the world’s forests is critical to our survival and a healthy environment. Forests are vital in maintaining life as we know it, as they: cover one