2015 USPS Holiday Closings
Here’s a list of USPS holiday closures for 2015. It’s good to note that 5 out of 10 of are on a Monday. That is an important fact if you
Happy New Year From Wordtech!
Have a Happy and Healthy New Year!
Direct mail is not dead!
It’s not dead! Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about
Planning your Direct Mail Campaign
Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing wrong.
Direct Mail: Top Tips for Getting It Right
In these days of emails and social media, direct mail can almost seem like yesterday’s news. However, it has not disappeared, and in many ways it is as strong as
Measuring the Effectiveness of Your Campaign – Tracking Direct Mail
It is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what type
USPS Files Market Dominant Price Increase
Proposes an Additional $0.9 Billion in Annualized Contributions
Stop Wasting Postage – The Merge/Purge Process
If you’re in direct mail, you’ve probably heard of the term “merge-purge.” No, it’s not getting sick to your stomach while accelerating to highway speed. We will define for you