POLITICAL POWER UP
Political Power Up is an omnichannel marketing solution that is designed to seamlessly track the effectiveness of your direct mail while enhancing the overall results through cross channel promotion on digital platforms like Google, Facebook, Instagram, YouTube, and more.
9 Technologies Integrated with Direct Mail
- Mail Tracking
- Informed Delivery
- Call Tracking
- Social Media Follow-Up
- District Targeting
- Gmail Campaign
- YouTube Ads
WHAT IS POLITICAL POWER UP?
SocialMatch MATCHES your mailing list to Facebook and Instagram user accounts. Your target market will not only receive the mailing but will also deliver the SAME message in their social media newsfeed before, during, and after the mail reaches their mailbox.
Track your mail just like you track your packages! Now you have full visibility on when your mail is projected to reach mailboxes and confirmation of when your mail is delivered. Remove the guesswork from the mail process and trigger other marketing channels based on mail delivery.
This USPS feature allows recipients to see a digital preview of their scheduled mail. The digital preview includes a grayscale image of the mailpiece arriving in the mail that day, along with a full-color ride along ad – giving you another opportunity to drive campaign conversions.
Get live updates and recordings of every call received from your direct mail campaign. View full demographic information on your callers including name, address, caller id, location, device type, age, gender, and more.
Social Media Follow Up
Did you know that 90% of people who are interested will go to your website to learn more? Take your online exposure even further with our new addition of social media follow-up! Show ads to your unique website visitors in their profile newsfeeds on Facebook and Instagram.
District Targeting is a geographical target of people that are within your voting district on both Google and Social Media. We segment target audiences by identifying the highest probable voters. Targeting parameters include: congressional district codes for any specific region (i.e. FL-14), age, and gender.
Gmail campaign ads appear in the Promotions tab in the user’s Gmail inbox. Once any part of the ad is clicked, it opens the full email ad. Expanded, the ad looks just like a typical email with a subject line, engaging media, the option to forward the message, save the message, and more.
Display video ads right before or while your prospective voters watch the newest video from their favorite YouTube channel. This is a perfect way to gather additional impressions and get your message across!
Never guess again how effective your direct mail campaign was. LEADMatch enables you to track and record all website visitors that came as a result of your mailing and see what actions they took, AND mail to unique visitors who came to your website who weren’t on your mailing list!