USPS EDDM vs. Targeted Direct Mail – Who WIns?
Both have pros and cons but a clear winner will emerge…
Stamp Prices Lowered! Honestly!
There’s hardly anyone alive who remembers the last time the price of a stamp fell. That was in July 1919, when first-class stamp prices dropped from 3 cents to
How to Comply with Delivery Point Validation
Address quality is a critical component of controlling shipping costs, both for shippers themselves and for service providers such as the United States Postal Service. A package that is
Postage Lowered? Say It Isn’t So!
The Postal Service will be forced to reduce prices for Forever stamps and some other mailing products April 10 if congressional or a court action doesn’t allow USPS to
6 Ways To Save Postage In 2016
The Postal Regulatory Commission (PRC) approved the USPS 2016 promotions calendar in mid-December, which will give mailers 5 ways to achieve postal discounts next year. These discounts will be
USPS Promotions For 2016
The United States Postal Service (USPS) recently announced the 2016 Promotions Program. The USPS started their Promotions Program back in 2011 by encouraging participants to include mobile-friendly barcodes on
Breaking Down Your Marketing Budget for 2016
Now that 2015 has ended, you need to make some important decisions about your 2016 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a challenge,
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