Aim for the Perfect Customer
Sending direct mail to people who won’t care about what you’re offering is probably not a good idea. In fact, the Direct Marketing Association estimates that around 22 million
How to Comply with Delivery Point Validation
Address quality is a critical component of controlling shipping costs, both for shippers themselves and for service providers such as the United States Postal Service. A package that is
Postage Lowered? Say It Isn’t So!
The Postal Service will be forced to reduce prices for Forever stamps and some other mailing products April 10 if congressional or a court action doesn’t allow USPS to
6 Ways To Save Postage In 2016
The Postal Regulatory Commission (PRC) approved the USPS 2016 promotions calendar in mid-December, which will give mailers 5 ways to achieve postal discounts next year. These discounts will be
USPS Promotions For 2016
The United States Postal Service (USPS) recently announced the 2016 Promotions Program. The USPS started their Promotions Program back in 2011 by encouraging participants to include mobile-friendly barcodes on
Breaking Down Your Marketing Budget for 2016
Now that 2015 has ended, you need to make some important decisions about your 2016 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a challenge,
2016 USPS Promotions Calendar
On December 10, 2015, the Postal Regulatory Commission issued Order No. 2861 approving the five proposed USPS Mailing Promotions for calendar year 2016. These promotions continue to build on
Fuel Surcharges and Shipping
Fuel prices are plunging, but that hasn’t stopped FedEx and United Parcel Service from charging customers a fuel surcharge.
USPS testing program that offers customers digital preview of their mail
USPS is continuing to test a program that offers customers a digital preview of the mail they’ll receive later that day. Real Mail Notification sends subscribers an email each
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