direct mail marketing

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The Modern Rules of Direct Mail Services

Successful direct mail campaigns all follow rules specific to direct marketing. Postal rules determine what you can mail and certain layout requirements, but the rules which determine your success

Direct Mail Services on a (Holiday) Deadline

If you work in marketing, you are likely all too familiar with being up against a deadline. Whether your niche is strategy, planning, graphic design, printing services, or direct

Direct Mail tips for Nonprofit Fundraising

Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon

10 Direct Mail Stats that you did not know

Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail

The Secret to a successful Direct Mail campaign

It’s commonplace to overthink every angle and strategy for your direct marketing efforts. It’s easy to get caught up in selecting the exact, perfect demographics for your mail list,

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